KAINAT'S MEDIA STUDIES BLOG

To make my blog efficient and attractive,I focused on the things that made my blog more appealing towards the audience. I researched for the different moodboards but couldn’t reach to what I was thinking of.After analysing alot I finally designed my own moodboard and changed it from the past one that I created. Secondly I made all the presentations on canva.com.After being guided, I was ask to use other platforms as well.I used PowerPoint,word and Vimeo to design my presentations. My blog wasn’t organised before, after uploading all the posts I organised my blog to give an effective look for my audience. It was a difficult task to choose the images for my magazine.Many pictures were rejected due to the issues such as background wasn’t looking fine with my model,props were not matching with the theme,aft er alot of research and work I finally ended up with the fantastic pictures that were accepted and went really well on my magazine.

  2)HOW DOES MY PRODUCT ENGAGE WITH THE AUDIENCE? by Kainat Sohail

 

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I RESEARCHED FOR A DOUBLE SPREAD MAGAZINE TO ANALYSE EFFECTIVELY FOR MY MAGAZINE.THIS IS THE ONE I SEARCHED FOR: DOUBLE SPREAD ANALYSIS by Kainat Sohail

 I RESEARCHED ON A DIFFERENT MAGAZINE CONTENT APART FROM MINE ONE TO GET THE INFORMATION FOR DESIGNING MY OWN ONE.I RESEARCHED FOR THIS MAGAZINE: CONTENT PAGE ANALYSIS by Kainat Sohail

THIS IS THE FINAL ARTICLE I'VE MADE ON ON MY COVERLINE THAT IS " MAKEUP PRODUCTS YOU NEVER KNEW ABOUT":

FURTHER MORE OUR TASK WAS TO ANALYSE SOME OF THE OTHER MAGAZINES APART FROM ONE WE WERE MAKING TO GAIN MORE KNOWLEDGE FOR DESIGNING AND CREATING A MAGAZINE.HERE ARE SOME OF THE MAGAZINES I RESEARCHED FOR: MAGAZINE COVER ANALYSIS 1 by Kainat Sohail MAGAZINE COVER ANALYSIS 2 by Kainat Sohail MAGAZINE COVER ANALYSIS 3 by Kainat Sohail

  the unique selling point by Kainat Sohail

Media studies also focuses on the forms and languages that are used to covey the products of media and its use of codes and conventions.Various signs and symbols are used to generate a meaning to something.Codes are mostly focused in media which shows a feeling of something to the audience. There are two types of codes in media studies: 1)TECHNICAL CODE 2)SYMBOLIC CODE TECHNICAL CODE: Technical codes comprises of the ways in which equipment is used to tell the story in media text.For example camera work,lighting,editing and audio. SYMBOLIC CODE : Symbolic codes shows what is underneath the surface of what we see.For example character's feeling is recognised by the character's actions. The other categories also consists of the written codes and audio codes.These codes are the formal written language used in a media product.For example headlines,style,language and etc.Audio codes are the codes that are being heard for example voice overs and etc. Coneventions are accepted ways of...

We were given the task to brainstorm our cover story ideas for the magazine to find out better information for our magazine.This includes the guides,features,interviews and reviews for the magazine. INTERVIEWS: 1) TELL ME YOUR KNOWLEDGE FOR A BETTER SKIN TONE. 2)WHAT MAKEUP PRODUCT DO YOU USE EVERYDAY? 3)DISCUSS ABOUT THE DIFFERENT MAKEUP TRENDS YOU'RE FAN OF. GUIDES: 1)HOW TO APPLY MAKEUP FOR BEGINNERS. 2)THE PROCESS OF CLEANING YOUR MAKEUP TOOLS. FEATURES: 1)DIFFERENT BRANDS AND HOW THEY'RE DIFFERENT FROM EACH OTHER. 2)DIFFERENT MAKEUP PRODUCTS THAT ARE USEFUL FOR YOUR SKIN. REVIEWS: 1)MAKEUP VIDEOS ON YOUTUBE. 2)DIFFERENT CELEBRITY MAKEUPS.

WHAT IS A TARGET AUDIENCE? A target audience is a group of people that belongs to the target market divided by various elements such as age,gender,location,socio economic status and etc. EXACT MEANING OF A TARGET MARKET: A target market is a specific group of people with shared characteristics to whom a business markets it's products or services.It helps businesses craft compelling market strategies that can lead to successful market growth. MARKET SEGMENTATION : Market segmentation divides a target market into smaller,more defined categories.It segments customers and audiences into groups that share similiar characteristics such as geographic,demographics,psychrographics and behavioral. 1) GEOGRAPHIC : Geographic segmentation can be defined as a geographic boundary such as a city or a zip code,the size of the city or type of a climate. 2) DEMOGRAPHICS : Demographic segmentation refers to the statistical data about a group of people such as age,gender,occupation,religion,income and...

 THIS IS THE FINAL PROPOSAL I MADE FOR MY MAGAZINE:

This post will identify the target audience and the market segment for my magazine's genre. PRIMARY AUDIENCE 1)DEMOGRAPHIES The genre of my magazine is beauty/cosmetic magazine which highlights the different type of skin cares,makeup and better tips for better skin.This magazine would be distributed worldwide and is mainly for teenagers or women. 2)GENDER: Mostly for females but can be helpful to males as well. 3)ETHNICITY: Highly populated counties or different cities. 4)STATUS: Includes higher management people,middle management people and people who can afford the brands mentioned in this magazine. PSYCHOGRAPHICS 1)INTERESTS: Women or teenagers who are interested in makeup and are beauty conscious. 2)SOCIAL CLASS: This is useful for higher and middle class but can be obliging to lower class as well. SECONDARY AUDIENCE Women or girls who can't afford these makeups but are interesetd in reading beauty care magazines.

As my magazine is a beauty related or makeup magazine so I had to choose 2-3 models to define the perfect meaning for it.I chose my friends and sister as my models for the cover,content & double spread to represent the photographs related to my topic.They all were really supportive and I enjoy taking various photos of them for my task.All the models were aware of the styling,poses and makeup really well and so the shoot went really fantastic.  

I chose Jang Group (The News International) as the publishing house for my magazine.It's the news portal with both English & Urdu newspapers available.They usually discuss a number of topics and so hopefully will also publish my genre on it.Beauty and Makeup are mostly discussed in every type of newspaper so there's a less chance of rejecting it perhaps it will definitely be helpful towards the audience.

My magazine will be distributed majorly in the areas that are highly populated such as Lahore,Islamabad,Karachi,Faisalabad and many more.These will be distributed among the different salons,beauty shops,grocery stores and etc.It will be sold out with a fair price of 250-300 among all the upper & middle class and so can be helpful to lower class as well.

My typography for the magazine has to include the font style of coverlines,masthead,buzzwords,body copy and all the other elements used in cover page.To get the best font for it,I worked with the website www.dafant.com recommended by my teacher. MASTHEAD: I wanted to keep my magazine's masthead simple yet attractive towards the audience.I used "mindset" font to make it bold and prominent and so will be placed on the top of my magazine . COLOUR SCHEME: The colours scheme of my magazine will consist of black,white,pink & yellow.This is because it mainly highlights the model's black & white stripes shirt with a pink fur background and the colour yellow will make my text more prominent towards the audience.

  By studying and analyzing different cosmetic magazines,I listed down the countless codes & conventions that were according to my genre,and so worked on their chracteristics as well. by Kainat Sohail

We were told to select a specific genre for our magazine,and so I researched on various genres to develop a sense of understanding better for my magazine and It's requirements. The genre I've chosen for my magazine is "COSMETICS".Makeup is used as a support for the beauty and help build up the Self-Confidence of an individual.A better skin care routine and using the right beauty products can help prevent acne,reduce wrinkles and make your skin healthy.However,my magazine will include different makeup products,some beauty tips & different ways to improve your skin.It will also highlight the best brand product for an individual. To cover our little mistakes cosmetic gives us a series of choices.It makes a women feel more beautiful and pretty as the day passes.Cosmetics adds extra elegance to our appearance and makes women feel more pleasant and confident.Cosmetics help in enhancing our look.In a cosmetic magazine they actually show how to get rid of the problems tha...

MARKET RESEARCH WAS COMPLETED AFTER I THOROUGHLY RESEARCHED ON DIFFERENT COSMETIC MAGAZINE.ALL MAGAZINES WERE REPRESENTED THROUGH A MODEL OR A FAMOUS CELEBRITY TO MAKE IT MORE ATTRACTIVE AND IN ORDER TO SELL THEM.EACH MAGAZINE HAS IT'S OWN THEME,AND EACH MODEL HAS A DIFFERENT LOOK WHICH IS APPEALING TOWARDS THE AUDIENCE.EACH MAGAZINE HIGHLIGHTS IT'S IMPORTANCE THROUGH DIFFERENT CAPTIVATING HEADINGS AND INFORMATION.

My selected genre,which is cosmetics has a very basic intro to it.Cosmetic Products are highly used among women around the world and so most of them demand for the cosmetic magazine and aims to fulfill whatever information they want to know about their beauty. They are constantly providing a better tips for a better skin and so helping them to choose the best product for their skin type.

1) FACE PRIMER: FACE PRIMER IS NECESSARY AS IT HELPS IN COVERING UP THE PORES OF OUR FACE AND IS VIEWED AS A VITAL STEP IN OUR MAKEUP ROUTINE. 2) FOUNDATION: FOUNDATION IS USED TO PROVIDE A COVERAGE TO YOUR SKIN.IT MAYBE OF YOUR OWN CHOICE SUCH AS SHEER,NATURAL,MEDIUM OR FULL.YOU SHOULD ALSO CONSIDER YOUR SKIN TYPES AND UNDERTONES WHILE BUYING THE FOUNDATION. 3)CONCEALER: IT IS USED FOR THE PROTECTION OF ACNE,DARK CIRCLES OR ANY KIND OF DISCOLORATION. 4) BLUSH: BLUSH IS USED TO HIGHLIGHT YOUR CHEEKBONES AND THE NATURAL CONTOURS OF YOUR FACE.IT WILL PROVIDE YOUR FACE A HEALTHY WASH OF COLOUR.  5) HIGHLIGHTER: HIGHLIGHTER GIVES YOU A SPARKLING LOOK ON YOUR FACE AND YOUR LOOK IS DEFINITELY INCOMPLETE WITHOUT IT.BY APPLYING ALONG THE BRIDGE OF YOUR NOSE,THE TOPS OF YOUR CHEEK BONES,YOUR CUPID'S BOW AND JUST BELOW YOUR EYEBROWS WILL GIVE A GLOWING LOOK ON YOUR FACE AND YOU ARE GOOD TO GO ANYWHERE AROUND. 6) BRONZER: IF YOU NEED A SUN-KISSED LOOK,YOU SHOULD DEFINITELY GO FOR A BRONZER WH...

Beauty Magazines are often exhilarating for women and girls who loves to try different looks with different products on their faces.Most of them features articles on beauty or make-up,providing the latest information on tips & tricks for a better skin,grooming for a young age,experiencing different situations with confidence or trying new looks with better makeup products.Some of the contents included The Global Beauty Power House,make-up or fragrance or entertainment & celebrity style.Beauty Magazine give readers an in-depth look into the beauty world.

1) ALLURE: IT GIVES BEAUTY TIPS,TRENDS AND PRODUCT REVIEWS. 2) NEW BEAUTY MAGAZINE: IT PROVIDES TOP COSMETIC DOCTORS & EXPERT BEAUTY ADVICE. 3) BE BEAUTIFUL MAGAZINE IT GIVES TIPS & TRICKS FOR ALL BEAUTY,MAKEUP,LIFESTYLE,HAIR CARE,SKIN CARE,FITNESS,DIET RELATED PROBLEMS AND CONCERNS. 4) THE SALON MAGAZINE IT ACTS FOR THE HAIR AND BEAUTY INDUSTRY HENCE INCREASING THE SALES OF THE BUSINESS. 5)BEAUTY NEWS NYC: IT OFFERS THE BEAUTY,LIFESTYLE,FASHION AND ENTERTAINMENT IN NYC AS WELL AS THE WHOLE WORLD.

  1)MAC 2)MAYBELLINE NEWYORK 3)L'Oreal 4)DIOR 5)TOO FACED