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THE CONCEPT IS ELABORATED

Media studies also focuses on the forms and languages that are used to covey the products of media and its use of codes and conventions.Various signs and symbols are used to generate a meaning to something.Codes are mostly focused in media which shows a feeling of something to the audience.

There are two types of codes in media studies:

1)TECHNICAL CODE

2)SYMBOLIC CODE

TECHNICAL CODE:

Technical codes comprises of the ways in which equipment is used to tell the story in media text.For example camera work,lighting,editing and audio.

SYMBOLIC CODE:

Symbolic codes shows what is underneath the surface of what we see.For example character's feeling is recognised by the character's actions.

The other categories also consists of the written codes and audio codes.These codes are the formal written language used in a media product.For example headlines,style,language and etc.Audio codes are the codes that are being heard for example voice overs and etc.

Coneventions are accepted ways of using media codes.They are linked to the audience expectations of a media product.Various types of conventions include story conventions,form conventions and genre conventions.

Genre basically defines and classifies the different types of media texts.

Representation is an important part after the genre and all other codes and conventions are selected.These include gender.religion,sexulaity,traditions and many more.

For presenting a product,an ideology & philosphy should be concluded with the narrative.Story plotting should be focused as it conveys the literal meaning to the audience.

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